CBS: Abortion OK for Super Bowl; Medieval Christian Poem Not BNET
CBS (CBS) seems to be deliberately courting controversy with its inconsistent decisions regarding what can and cannot be shown in a Super Bowl ad. Las.
CBS (CBS) seems to be deliberately courting controversy with its inconsistent decisions regarding what can and cannot be shown in a Super Bowl ad. Last week, the network banned an ad for gay dating site Mancrunch.com but allowed an anti-abortion Christian ads featuring college football player Tim Tebow.
Today, CBS banned Electronic Arts (ERTS) from using the tagline &8220;Go to Hell&8221; in its Super Bowl ad for the game Dante&8217;s Inferno. EA just announced that it will use the line &8220;Hell Awaits&8221; instead.The game is based on the epic Dante Alighieri poem written in the early 1300s which describes a journey through the nine circles of hell. It&8217;s a medieval Christian poem. The EA ban suggests that CBS is anti-gay and pro-Christian, as long as you don&8217;t get too deeply into the history of Christian literature.
Wieden Kennedy, the ad agency that handles EA, said it believed CBS though the &8220;Go to Hell&8221; was &8220;too provocative&8220;:
Tags: medieval
